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How Your Website Can Help You Attract New Customers

  • October 5, 2023

1. Implement a strong SEO strategy

Optimizing your website for search engines increases the likelihood of attracting potential customers. Begin by conducting keyword research to identify the specific terms people use when searching online for the products or services you offer. Incorporate these keywords into your tags, titles, and content. By employing the latest SEO techniques, you can enhance your website’s visibility in search engine rankings. This, in turn, improves the chances of potential customers discovering your business while conducting their search. Our Small Business SEO Guide is also a great resource to use. If you don’t have the know-how to do this yourself, an SEO expert can help.

2. Include a call to action

Each page of your website should feature a specific call to action, such as “Shop Now,” “Call for a Consultation” or “Sign Up.” Make sure your calls to action are easy to see and click on (even on a mobile device). Use tools such as pop-ups or chat windows to grab customers who start navigating away from a page without taking action.

3. Enable self-service

Some people don’t like talking on the phone. If your website enables them to make appointments online, request a sales call or schedule a consultation online, they won’t have to. These features also save your business time since you don’t need an employee to handle the requests.

4. Include social sharing buttons

Buttons that link to your business’ social media accounts can get website visitors to become social followers. When they like or share your social media content, their friends will see your business name, exposing you to a whole new group of prospective customers. In our website builder you can easily add buttons in your header or footer and link to your accounts on your website.

5. Don’t forget the business basics

You’d be surprised how many websites fail to include the essential information most customers are looking for: business address, a map or directions, business phone number and hours of operation. Make sure these are prominently displayed near the top of the home page. Also, make sure that your information is also accurate on your business listings. The presence of inaccurate or incomplete information on the web can have adverse effects on your search rankings. Search engines, such as Google, prioritize businesses that have accurate business directories over those who have discrepancies online. Our assistance ensures that your correct business information is consistently maintained and available online. With a professional business directory service, you are confident in knowing your customers can find you when they need to.

6. Think visual

Photos and images are an important element of a website. For instance, if you own a restaurant, enticing photos of the interior and the menu items can “sell” prospective customers on visiting. If you own an e-commerce website, be sure your product descriptions include multiple photos so customers can get a good look at product details. But be mindful of your image file sizes. Images that are too large can slow down your site speed, impacting user experience.

7. Create a positive user experience

A confusing website will drive customers away instead of enticing them. Your business website should feature a simple, intuitive navigation that’s easy to use. It should load quickly and display equally well on mobile devices as on a laptop or desktop computer. If you need to make some changes and aren’t sure where to start, you can use our free Website Grader tool and get a report on your website’s performance. You’ll see what’s working well and get insights into what needs improving.

8. Keep it updated

If customers visit your website only to find lots of error messages, “coming soon” pages or a blog that hasn’t posted new content since 2014, they may think your business is struggling. At best, they’ll think you don’t pay much attention to your website—and that translates into not paying attention to their needs. Regularly check your site for broken links and outdated information and add new content regularly. Make sure that you redirect broken links to relevant pages on your site. It provides a poor user experience to direct customers to pages with content they weren’t searching for.

With these easy-to-follow tips, you’ll have a website that your customers will love and visit frequently. Remember to review your website on a consistent basis to ensure your content is relevant and your site is performing as it should. If you ever need assistance, our experts are a chat or phone call away and will help you with your website needs.

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